Airline Reward Optimization

Funding a Company Offsite Through Loyalty Strategy

Client Overview

Client Type:

International professional services firm

Travel Profile:

Frequent long-haul travel across Europe and North America

Engagement Type:

Airline Reward Optimisation (Strategic Advisory)

The Challenge

The organisation generated significant airline loyalty value through frequent international travel. However, airline rewards were unmanaged, fragmented, and treated as individual traveller benefits rather than a strategic corporate asset.

At the same time, the company was planning a major international offsite event representing a six-figure cost within the annual travel budget.

Leadership wanted to understand whether existing travel activity could be leveraged to reduce the cost of the offsite—without compromising traveller experience, breaching policy, or creating administrative complexity.

Xenia’s Approach

Xenia Travel Advisory conducted a comprehensive airline reward audit and developed a structured loyalty optimisation strategy.

This included:

The strategy was embedded into:

This ensured airline rewards were managed transparently and strategically at an organisational level.

The Outcome

100% of international flights for the company offsite funded using airline reward miles

Over £100,000 in direct cost savings

No reduction in traveller comfort or service level

Improved visibility, control, and long-term governance of airline rewards

Following the success of the offsite, airline reward optimisation was adopted as a permanent component of the organisation’s travel strategy.

Why It Matters

Airline loyalty is often overlooked as a strategic lever.

This case demonstrates how intelligent, policy-aligned reward management can unlock six-figure value from existing travel spend—turning everyday travel activity into a measurable financial advantage.